By: Ronie Walter

Keywords should be relevant to and strategically positioned. Starting out with a rough draft is the best way to get an overall idea of what you want to promote. Precise placement of keyword phrases and other technical aspects of the content can be done on the second draft. The content should be interesting and have some kind of “hook” to attract the audience that you want to target. The more fresh and well written the content, the more people will return to your website to enrich and/or enjoy themselves. Therefore, the content should not be fluff, but meaningful information that will guide and infuse readers with valuable insights.